Opening Remarks In modern fast-paced corporate environment, maintaining an edge of the rivals is essential. Competitive analysis has always been a key strategy for achieving a competitive advantage, but the advent of Artificial Intelligence (AI) has revolutionized this fie

    Introduction Social media marketing has evolved significantly in the last few years, driven by shifts in innovation, consumer actions, and business needs. A major transformation in the advertising sphere is the rise of artificial intelligence (AI). AI’s capability to res